What Are TikTok Coins? Pricing, Rewards, and Monetization Tips
What Are TikTok Coins? Pricing, Rewards, and Monetization Tips
TikTok Coins are at the core of TikTok’s creator economy in 2025. They drive live engagement, reward systems, and in-app monetization. Whether you’re a creator looking to earn real income or a viewer supporting your favorite influencer, knowing how coins work is essential.
TikTok Coins: The Basics
TikTok Coins are a digital currency used exclusively inside the TikTok app. Users purchase these coins with real-world money to send virtual gifts during LIVE streams and select video content. These gifts translate into Diamonds for creators, which can then be cashed out as real income.
Each transaction strengthens TikTok’s creator economy by connecting fans and influencers through instant, rewarding interactions.
Real-Time TikTok Coin Pricing in 2025
TikTok coin prices can vary slightly based on platform, location, and taxes. Below is the current pricing table for U.S.-based users in June 2025:
| Coins | Price (USD) | Bonus Coins | Total Received |
|---|---|---|---|
| 70 | $0.99 | 0 | 70 |
| 350 | $4.99 | 38 | 388 |
| 700 | $9.99 | 100 | 800 |
| 1,400 | $19.99 | 300 | 1,700 |
| 3,500 | $49.99 | 800 | 4,300 |
| 7,000 | $99.99 | 2,000 | 9,000 |
| 17,500 | $249.99 | 5,500 | 23,000 |
Larger packages offer more value per coin. All coin purchases are instant and processed through secure methods like Apple Pay, Google Pay, PayPal, or card transactions.
What Can You Buy with TikTok Coins?
Coins can be exchanged for a wide range of virtual gifts that enhance both user engagement and creator earnings. These gifts animate during LIVE streams and elevate your visibility in the chat.
Popular gifts in 2025 include:
| Gift Name | Coins Required |
|---|---|
| Rose | 1 |
| TikTok | 5 |
| Mirror | 10 |
| Perfume | 20 |
| Lion | 299 |
| Rocket | 1,000 |
| Universe | 34,999 |
Each gift triggers a distinct animation that draws attention. Some creators react live to high-value gifts, giving fans a reason to keep supporting.
How Creators Earn from Coins
When viewers send gifts using coins, creators receive Diamonds. TikTok then lets creators convert Diamonds into real money, enabling them to monetize content without needing external sponsorships.
The system works like this:
- Viewers buy Coins.
- Coins are used to send virtual gifts.
- TikTok converts gift value into Diamonds.
- Diamonds are stored in the creator’s Wallet.
- Creators withdraw cash through PayPal or other options.
Diamond to Cash Conversion Example:
- 100 Coins = approx. 50 Diamonds
- 200 Diamonds = ~$1.00 USD
- Minimum withdrawal = $10.00
- Maximum daily withdrawal limit = $1,000
TikTok takes a platform cut (usually 50%) before the final payout. Despite that, top creators in the U.S. are making five to six figures per month strictly from LIVE gifts.
Step-by-Step: Buying TikTok Coins
- Open TikTok App
- Go to Profile > Menu > Balance
- Tap Recharge
- Select a coin package
- Choose your payment method
- Confirm the purchase
The purchased coins are added immediately to your balance. Receipts are sent via email.
How to Send TikTok Gifts with Coins
- Join a LIVE broadcast
- Tap the gift icon at the bottom
- Choose your gift
- Tap to send
Your gift is displayed to everyone in the stream, and the creator gets rewarded instantly.
Rewards and Badges for Gift Senders
TikTok encourages frequent engagement by offering badges, ranking, and fan milestones for top gifters.
Perks for High-Spenders:
- VIP Badge visible in live chats
- Fan Number 1 Tag
- Access to special creator shout-outs
- Invite-only LIVE giveaways
These perks motivate users to support creators consistently, forming a strong in-app community.
Earnings Potential for TikTok Creators
Here’s a breakdown of the average earnings in 2025 from TikTok Coins:
| Follower Range | Avg. Monthly Income from Gifts |
|---|---|
| 1,000–5,000 | $100 – $600 |
| 10,000–50,000 | $1,000 – $5,000 |
| 100K+ | $10,000 – $40,000+ |
Live-streaming consistency, niche audience, and gift interaction significantly impact overall revenue.
Best Times to Send or Receive Coins
Based on analytics from U.S. usage trends:
- Peak Activity: 7 PM – 11 PM (local time)
- Best Days: Thursday, Friday, Sunday
- Special Events: TikTok runs limited gift events during holidays and campaigns (e.g., TikTok LIVE Fest, Creator Appreciation Day)
These windows lead to higher viewer traffic and more gifting opportunities.
Monetization Tips for Creators
1. Schedule Consistent LIVE Streams
Regular broadcasting builds anticipation and routine gifting behavior from followers.
2. Recognize Top Gifters
Mentioning, following, or reacting to big supporters encourages recurring donations.
3. Promote Bonus Gift Events
Let your audience know when TikTok runs bonus events where their coins have extra value.
4. Optimize LIVE Backgrounds
Engaging visuals boost watch time and increase the likelihood of gift sending.
Refund Policy for TikTok Coins
TikTok officially treats all purchases as non-refundable. However, refund requests are reviewed for:
- Accidental duplicate purchases
- Unauthorized transactions
- Platform errors
To request support:
- Go to Settings
- Tap Report a Problem
- Select Balance > Recharge Issue
- Submit your details
TikTok typically responds in 3–5 business days.
Common Questions About TikTok Coins
Do Coins Expire?
No. Coins remain in your balance until used.
Can Coins Be Transferred?
No. TikTok Coins are locked to the account they’re purchased with.
Can You Earn Coins as a Viewer?
No. Only creators can earn through Diamonds; viewers must purchase coins to send gifts.
Security Recommendations
- Never share account credentials or payment info with unofficial sites
- Use two-factor authentication on your TikTok account
- Avoid external apps claiming to sell discounted coins
All coin purchases should be made within the official TikTok app to avoid fraud or loss of funds.
Why Coins Matter in 2025
TikTok’s coin economy represents one of the most effective in-app monetization systems. For creators, it eliminates reliance on ads or third-party deals. For viewers, it creates a more rewarding and interactive livestream experience.
As TikTok continues to evolve, Coins will remain central to how creators monetize content and build sustainable careers.